Case Study – Operations Management | Case Study Template

 

case study in operations management

Feb 18,  · In operations management, theories that become accepted in the experimental or simulation world may require considerable refinement to allow them to be implemented in practice under conditions of time and cost pressure, lack of resources and lack of data in the real tiptgopsa.gq by: Sep 18,  · The report looks at a case study of Concept design services (CDS); a product based manufacturing company looking to break into service operations. It seeks to identify current strategy types evidenced in the organization and the role operations play in the implementation of this strategies. Toyota Motor Corporation’s 10 strategic decision areas of operations management are discussed in this case study and analysis on decisions and productivity.


Case studies in operations management: Production Planning & Control: Vol 22, No 2


We use cookies to give you the best experience possible. Essay Topic: Case study in operations management. Don't use plagiarized sources. This encompasses the entire activity carried out within the organization. With increasing pressure on organizations to deliver optimally at reduced cost, the role of operations has been transformed from that of strategy implementer to one of strategy driver.

Operations strategy looks at the patterns of strategic decisions and actions in a bid to set the roles, objectives and activities of the operations Slack et al. An understanding of these strategies is important in ensuring that organizations are well aware of the requirements needed to meet the corporate objectives set about by management. The report looks at a case study of Concept design services CDS ; a product based manufacturing company looking to break into service operations, case study in operations management.

It seeks to identify current strategy types evidenced in the organization and the role operations play in the implementation of this strategies. Also considered is the relationship between the core functions highlighting possible conflicts, current practices and perceived strengths and weaknesses.

Issues such as servitization and growth strategies are considered in relation to the companies push for development in line with its desire to become a service provider. Finally, recommendations that will ensure operations develop with the new growth plan is presented to management.

Within CDS, case study in operations management, there is evidence of an amalgamation of strategies. To identify the different strategy types within CDS, there is first a need to understand what strategy is. Strategy has also been described as the long term direction an organization intends to go Johnson et al. In achieving an over arching strategy, case study in operations management, three levels of strategies have to be considered; corporate level, business level and operational level.

Case study in operations management formulation of these strategies will determine how the different organizational strategies will interact with one another Zanon et al. While corporate level strategy deals with the overall purpose and scope of an organization such as case study in operations management to locate the business, what type of business to engage in; business level strategy is more concerned with the various ways the business can compete successfully against other competitors in its segment, case study in operations management.

Functional strategy looks at ways in which individual functions can contribute to the overall objective of the organization. Operations strategy is concerned with the strategic decision and actions that set roles, objectives and activities of the operations Slack et al. It focuses more on how the different parts of the organization can deliver on set strategies through the management of resources, processes and people. This will see it contributing to the competitive advantage of the firm Slack et al.

This is aptly captured in Case study in operations management and wheelwrights four stage model of operations contribution. Figure 1. Hayes and Wheelwrights four-stage model of operations contribution. Adapted from Slack et al. Slack et al. He noted though that all four perspectives are required for proper understanding of operations strategy. Hence, it is important to analyse case study in operations management process through which market needs are aligned with operational realities, thereby ensuring that operation can deliver what it is being asked of them and that this alignment will endure over time Zanon et al.

Evidenced in CDS operations is the implementation of two of the identified perspectives; Market requirement and Operations resource perspective. A market requirement perspective focuses on what market position requires of operations Slack et al. Hillsuggested that to win orders in the market place, organizations operations strategy and the marketing strategy need to be in sync.

CDS Marketing function identified a trend that seems to have worked for retailers in the decorative product industry. They realised the importance of fashion trends and its appeal to people.

This market requirement led to the creation of a whole new industry. This strategy was in line with the overall organizations strategy that saw a shift in the focus of its production of industrial injection-mould plastics to popular household items. In a bid to meet markets demand, supply services had to upscale its machineries by procuring additional large injection moulding machines to cater for the rapidly growing volume of products.

Also, the design team had to be one step ahead of the competition by ensuring that they had a range of products that will keep customers engaged. Hence, the case study has shown that CDS have been able to develop its operations strategy by allowing operations meet the performance criteria required by the market Slack et al. It focuses on the key strengths of the organization, looking at internal resources that cannot be purchased externally, thus providing the firm with competitive advantage through superior performance Clulow et al.

With operations-led, strategy is developed through sound understanding of current operational capabilities and an analysis of how it can be developed in the future Slack et al, case study in operations management. An understanding of the organizations strength will then influence the decision as to which markets should be considered for the deployment of current or future capabilities, and which competitors can pose a threat or can be taken advantage of Hayes et al.

CDS have clearly shown the strength of their operations over the years. Early experience gained from the manufacturing of industrial products have set them miles ahead of competition. This is evidenced in the quality of their product which drove sales to record highs and resulted in retail outlets signing up for the organizations product. The company prides itself on its technical abilities which has been achieved not just from years of experience but by investing in machineries.

Case study in operations management technical knowledge of the employees also provides the company a unique advantage.

Another area of operations that provides competitive advantage for the organization is its design expertise, case study in operations management. CDS have in its employ professionally respected designers with the know-how of translating difficult technical designs into manufacturable saleable products.

This has provided the organization leverage when dealing with design houses. The company is clearly leveraging on its operations resources, competencies and capabilities to obtain competitive advantage. Within the context of any organization, there are 3 functions that must exist for the organization to realize its goals of meeting customers need. And lastly, case study in operations management operations function is responsible for fulfilling customers request for service through the production and delivery of products and services Slack et al.

The ability to effectively work with other functions in the organization is a key responsibility for the operation function Slack et al. Research as shown that in most organizations, different functions within the organization usually employ their own strategies to assist them in realizing their functional objectives.

This unfortunately is a basis for corporate misunderstanding, inter-functional differences and rivalry Hill While the objective of the operations function remains the production of goods and services whilst managing resources, case study in operations management has to also manage its relationship with other functions of the organization.

Due to the nature of its strategic importance, the operations function usually has conflicts with other functions. In determining an organizations strategic objective, operations and marketing usually adopt different approaches. While marketing tends to emphasise improved service features that appeal to customers, operations focus more on efficiency and cost control Nie and Young Ericksonstated that the main reason operations and marketing functions in an organization have conflict is due to their perceived differing objectives.

Largely, trade-offs are responsible for the conflicts between these functions as they attempt to balance competing priorities Tang Zanon et al.

They argued that there is a need for alignment between market needs and operational realities. The objective here is to satisfy market needs while using appropriate operational resources and jointly developing those resources so that the operations department can acquire new capabilities and provide the firm with sustainable competitive advantage, case study in operations management. Through innovation, extensive advertisement — both on TV and in illustrated magazines, they have been able to drive sales of CDS products.

Product differentiation, design partnership and extensive research, case study in operations management, combined with a marketing manager with lots of experience and autonomy working with an experienced, technically astute manufacturing department has resulted in the success of the CDS products.

The function has also been able to market itself and the value it can give to design houses in Europe. Through its marketing activities, CDS is moving from being just a manufacturer of commodities to a provider of services. Despite the progress that have been recorded by CDS, there still seems to be a misalignment between the marketing and operation functions. CDS have a problem with the storage of finished goods and this has impacted on the delivery of product availability from supply services, case study in operations management.

They are currently struggling to ensure that they meet SKU stocking levels. Another problem has been the issue of proper planning and effective forecasting by the marketing team. The seasonal nature of CDS products requires that the marketing function carries out comprehensive forecasting to try and anticipate demand. Currently, poor forecasting by the function is costing the organization. To minimize wastage and ensure proper alignment, marketing and operations will have to network and collaborate better Johansen and Riis to ensure that the case study in operations management corporate objectives are met.

It allows organizations to gain competitive advantage, attract new customers, retain existing customers, and strengthen their ties with the distribution networks Kotler and Keller Organizations that successfully introduce new products do so through a well-developed process that leads from case study in operations management designs to a successful launch of the product by focusing on satisfying specific customer needs Chandra and Neelankavil The attainment of this task will require NPD to collaborate closely with both operations and marketing.

NPD, in comparison to other functions is usually characterised by a high degree of uncertainty, risk and high cost to make changes to initial decisions made Slack et al. Operations then ensure that case study in operations management products from the mould are standardized and tested appropriately and efficiently.

The moulds then have to be tested on the production machines. A great deal of inter-functional collaboration is required to ensure that proper scheduling is in place to enable NDP carry out testing without disrupting production.

Getting this right is easier said. The reality is that there is usually a delay in getting the moulds from the suppliers in South Korea. This will then result in a need for an urgent test of the moulds.

They have managed to build for themselves a reputation of being able to overcome problems with designs regardless of its nature. The NPD function contributes to the organizations unique operations resource. CDS like most manufacturing organizations are starting to appreciate the intrinsic value of adopting servitization as a practice. Servitization have been described as the process of transforming manufacturers to compete through product-service systems rather than products alone Baines et al.

They identified the reasons as; First, economic. Research has shown that substantial revenue can be generated from products with a long life cycle; also services in general have higher margins than products and services also provides a more stable source of revenue as they are resistant to the economic cycles that drive investment and equipment purchases.

Secondly, there is pressure on organizations from customers demanding more services. This has led to firms adopting a narrow definition of core competencies while increasing their dependence on technology to help in their bid to specialize. Lastly, it is viewed as providing competitive advantage. The less visible a service is, and the more labour dependent it gets, the more the probability of imitation reduces Oliva and Kallenberg Manufacturing has long moved beyond production alone and a combination of both products and service business model are now generally accepted as playing a key role in the success of case study in operations management modern business Baines et al.

Companies that have adopted the concept of servitization will probably not follow the product-service classification, but will instead seek to distinguish on the basis of the value proposition with their customers Baines and Lightfoot This is the case in CDS, where the company have had to adopt differing service case study in operations management while dealing with the design houses and retailer service market.

 

Toyota’s Operations Management, 10 Decisions, Productivity - Panmore Institute

 

case study in operations management

 

Toyota Motor Corporation’s 10 strategic decision areas of operations management are discussed in this case study and analysis on decisions and productivity. Feb 18,  · In operations management, theories that become accepted in the experimental or simulation world may require considerable refinement to allow them to be implemented in practice under conditions of time and cost pressure, lack of resources and lack of data in the real tiptgopsa.gq by: Case Study – Operations Management Operations management Is defined as “the actually of managing the resources which produce and deliver products and services”. This encompasses the entire activity carried out within the organization.